EVIOSYS
Consulting for a US private equity firm, the goal of this assignment was to support the acquisition of a European-based business and the launch of a new brand for a global leader in the metal packaging industry.
I developed a communications plan to engage employees, customers and suppliers leading up to the transaction closing and for Day One itself. I audited existing communications channels, proposed tactics and wrote materials for the business to deploy globally.
Whilst my role was principally strategic, I also got my sleeves rolled up and prepared scripts for videos and Town Halls, carried out UAT on the new website and wrote copy for the website and LinkedIn.
In preparation for their new life as an independent company under PE ownership, I coached the incumbent marketing team in corporate communications including a proposed strategy to deal with any future crisis communications. I guided the selection of agencies for their new website and PR activities. The new brand was launched in September 2021 and the press coverage reached all targets with an overwhelmingly positive tone.
HOWDEN
Howden, a leading global provider of mission critical air and gas handling products, was acquired by Chart Industries in 2023. My role at Howden was to lead internal and external communications for the acquisition of CPI, a multinational business, in 2022.
I developed and implemented a plan to inform and engage all stakeholders before and after the acquisition, including PR and customer briefings through to Town Halls, scripts for leadership videos, creating intranet sites and Yammer channels.
Effectively an extra pair for hands for the global communications team during a peak of M&A activity, I also created a standard playbook with tools and templates that could be used in future acquisitions. Employee surveys indicated that having a dedicated resource on this strategic and complex acquisition had delivered an improvement in engagement compared to earlier acquisitions. Investing in translations, maintaining a regular cadence of communications, publishing people-led stories and opening up feedback loops all proved valuable in this programme.
www.howden.com
VICTORIA BATHS
I joined the board of trustees of Victoria Baths in February 2020. Victoria Baths is a well-loved Manchester landmark, an Edwardian former swimming baths which closed in 1993 and is now the home to events ranging from community activities, craft markets and food festivals. Victoria Baths also hosts weddings, musical and theatrical productions, an independent beer festival and it is a popular location for filming shows including Brassic and Peaky Blinders. It is a Grade 2* listed building requiring ongoing restoration.
My role is to provide governance to the staff who are employed to operate the Trust and to guide the marketing activities. I also sit on the board of the Trading Group that operates the commercial activities on behalf of the Trust.
This includes developing new strategies to boost income, increase profitability for existing events, identify new commercial relationships and sponsorships and create new event concepts.
I have supported the team through a recent brand refresh, building a new website and PR activities.
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